THE JUICE COMPANY.
STRATEGY
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BRAND
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SYSTEM DESIGN
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COLLATERAL
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STRATEGY // BRAND // SYSTEM DESIGN // COLLATERAL //
“The Juice Company” is an existing smoothie brand taken on a journey to showcase the pain points within the customer’s experience. By identifying and understanding these challenges, I found the opportunity to start with an initial touchpoint used within the brand to find the best approach to a systematic design.
Proposing a brand refresh to the client adds cohesion across all accessible collateral. While also creating dynamic elements to expand their brand awareness within their target audience.
Menu.
Website.
CLient presentation.
