Eudiamonia.
STRATEGY
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BRAND
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SYSTEM DESIGN
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ENVIRONMENTAL
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COLLATERAL
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STRATEGY // BRAND // SYSTEM DESIGN // ENVIRONMENTAL // COLLATERAL //
“eudiamonia” — meaning happiness and human delight — is an ice cream CBD brand to educate the benefits of CBD where it isn’t normalized. Implementing the inclusion of marijuana visually without making it obvious was a challenge. By designing the logo with a dynamic visual vocabulary I was able to express symbolism and create a vast amount of applications to attract the targeted audience of people who yearn for that experience.
Pop up shop.
Website.
