Sureforce display.
ENVIRONMENTAL
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BRAND EXPANSION
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ENVIRONMENTAL // BRAND EXPANSION //
Ag Leader is an agricultural innovator in precision farming through their high-end technology products. I was tasked with designing a display that utilizes the data from Ag Leader’s tech trials to show the differences in crop yield by using the product SureForce versus the competitor. Working with a large display with various pieces in size and shape was a challenge. By using the current brand guidelines and expanding their brand language, I highlighted the importance of this product to the targeted audience.
process work
I made initial sketches to flush out ideas for the Main Board, Side Panel, and Reveal Doors. I wanted to see how I could get the images and typography laid out in a concise and consistent way.
I ideated different treatments to the type and color to explore which layout communicates the real data from the fields using the SureForce. With feedback from a professional graphic designer, I integrated the type with the field image connecting the two elements.
I wanted to highlight the side panel by differing the color from the Main Board to have a hierarchy and showcase the product image. Over review, I changed the text to be white and the hexagon to add more contrast while moving the product with an angle to give movement.
Being the interactive element and smaller piece to the display, I wanted to keep it simple while still suggesting action onto this part. Keeping the background white added balance to the other panels and had the arrows guide the viewer. With feedback, I ended up placing the arrow between the type to integrate it more.
After all the feedback from the separate elements, I took the render of the printer agency's display and mocked up my design to present to the marketing team.